I’m not overgeneralizing when I say that most people give up way too soon when they’re going after what they really want. Unfortunately, this is true not only for their businesses but their personal lives as well. But for those few that choose to doggedly persist and end up getting what they want; they are ALWAYS quick to mention that their plight and fight for success was not as hard as they thought it would be.
Here’s a short list of what they do to succeed: (BY THE WAY, I KNOW THIS IS REALLY YOU!)
Make those calls, create those appointments, show up for your appointments, call people again, leave voicemails, call them again without leaving a voicemail, visit them unannounced, text them, visit them again unannounced, not so serendipitously bump into them as they come to work, leave the office, go to lunch, or come back from lunch,
And on top of all of this, they will say… you gotta be polite, be nice, be thoughtful, be courteous, smile, lend a hand, open the door, hold the door, cosy up to support staff, be memorable, hold your power, be interesting, funny, and a nice conversationalist, know some interesting and industry-specific facts and upcoming trends and be sure to have a really compelling offer, otherwise your potential customer will give you a polite “thanks, but no thanks.”
This, of course, is not the end of the world because their past experiences allow them to know better than to allow all their amazing effort go to waste. They have the foresight to make sure they keep in contact with their potential client prior to coming up with their next killer offer which will ensure that it’s really worth their time the “second time around.”
And what was the result of their upcoming appointment, you might ask? They have some fantastic news. They just landed another amazing, “once in a lifetime” client. How fitting!
Becoming successful and staying successful in any domain is never easy, so make sure you create and follow your own definition. Here’s mine, in case you’re interested:
“Success is believing in your ability to rise above all challenges; then exercising the enjoyment of putting your thoughts and energy to the task of overcoming and solving your chosen challenges, and lastly having a wonderful place with loving people to come home to.” – Dominic J Kotarski