It’s sometimes good to be a contrarian and I would strongly suggest that you “Go Contrarian” in December when most people and their companies start to decelerate, barring that you’re not in the retail industry and then you probably don’t have time to read my article anyway.
How you finish the year will strongly determine how quickly things start moving for you in January. If you have employees then this is the time that they are making plans for the new year and hopefully those plans don’t include changing companies unless, of course, you were planning on downsizing.
If you’ve got some great new ideas and initiatives then now would be an awesome time to get working on them. Get your people engaged and excited to see how far along they can progress and give them something to look forward to when January hits.
While your competition is winding down ready to take their foot off the gas and coasting through December with their Holiday parties and the rest, your team is busy organizing an amazing product launch or service upgrade come the New year.
Don’t allow your profits to be just what they are going into December, make inroads now to maximize your end-of-year orders and give your customers a great offer that they have to take advantage of before the end of the year.
Drive your finance people crazy with all the extra revenue your generating and give them extra incentive to get those account receivables in before they take off for their holidays. If your company’s financial year ending falls on December 31st then make sure your bookkeeping is in order to so you can deliver it to your accountant by early January.
What new market have you been chomping to enter? Why not organize a stealth team to study the risks and rewards of entering your new market in the 1st quarter of 2018 in order to get take your business to new heights in 2018!
Like I mentioned, now is the best time to speed things up so you can build some massive momentum going into January 2018!
Are you with me? Let’s go Contrarian in 2018!!