There are two kinds of productivity to choose from when taking on a project.

1) Forced productivity You have no choice but to do what you gotta do. This kind of productivity is normally forced upon you for various reasons.

  • Maybe you’ve got a BOSS who’s expecting you to complete a project NOW!?
  • or you’ve promised a client that their service will be completed ASAP!?
  • Perhaps, you’ve got customers that are anxiously awaiting their shiny new product TODAY!?

 2) Creative Productivity – This type of productivity is obviously preferred and measurably more powerful than the former, however, much more difficult to put into play.

The reasons most of us tend to work from forced productivity is due to the fact that we both prefer to have someone else dictate what we should be doing with our time and secondly we all too often leave most things, big things, little things, all things until last minute. It’s just what we do and miraculously we always seem to get by.

What I’m referring to is your really important work. That work the world needs, wants and desires from us and we are capable of delivering if only we made a commitment and carved out some creative productivity time.

The best productivity hack I discovered while writing my book was simply to set aside 4 hours each day Mon-Fri to just write. I turned off my phone and email and just focused on being present in my thoughts and in my writing. I also made a small spreadsheet (see below) to log my hours because I was curious how much time an endeavour like this would take.

Ironically the ratio is pretty bad when you consider that I thought about and talked about writing a book for nearly 20 years before I actually sat down to make it happen. I’m embarrassed to say it’s a 120:1 ratio in favor of just putting pen to paper or digits to screen to shut yourself up.

Dom’s “The Making” Log Book

I got stuck around the 54th hour and realized that I was stuck because the book was nearly complete. There were no more chapters that needed to be written and this was a sign to start wrapping things up.

All in all it took just 60 hours of writing time to complete a medium sized 225 page book.* If I can do it then so can you. Remember that you will always be your worse critic and by and far done, is better than perfect. So have a look at my log book and get started on your own story. The world would simply love to hear what you’ve got to say.

That’s enough input for today so now please get busy on some of your own, Creative Output!!

*this spreadsheet only includes the amount of “writing time” I spent on the book, I hired an awesome editor Wendy. to correct my grammatical shortfalls and then ended up spending countless hours checking, changing and rechecking things before I went to publication.

Dominic Kotarski

is the author of  international best seller “The Making”. He writes, speaks, inspires, motivates and teaches on the most important aspects of your business including Sales, Coaching, Team building, People Management and Business Development. Get weekly access to his blog & training videos FREE by subscribing HERE! and when you sign up you will get Instant Access to his Sales Skills Training Video.




Dominic Kotarski
Dominic Kotarski

Dominic Kotarski is an author, coach, sales trainer and Founder of Sales Success Academy. He's personally inspired, coached, trained and managed thousands of salespeople and business owners in 11 different countries. You can find him in Vancouver, Canada where he lives, works, runs, ski's and spends most of his free time with his family.

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    1 Response to "2 Kinds of Productivity"

    • […] Case in point: I thought about writing a story about my experiences starting and building my sales company. As the years rolled on, I made many excuses for not doing it. I always said I was way too busy. On countless occasions, when I was conversing with people, sharing one of the crazy challenges I had faced, they would say to me, “Wow, that’s an amazing story, you should write a book”  Of course, this exchange would restart my recurring thoughts about writing a book. Many years had to pass before my Inspired Actions took hold and I began to make my Motivated Movements towards writing, Once I got started it only took 60 hours to complete my entire manuscript. […]

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