I just recently attended a phenomenal seminar in California called Experts Academy. It was hosted by Brendon Burchard , author and founder of The Academy. One of the branding exercises during the weekend was to write down our secondary messages that we would like to share with the world. Our primary message is more obvious and much easier to convey. Our secondary message, however, should resonate throughout our work and daily interactions. Our secondary message is our “Big Why”, what drives us and gives us our spark and passion to carry on our important work. Sometimes our career doesn’t align with our core values and it is in these situations where our secondary message begs to shine through.
Here’s a taste of what I wrote down in my training booklet without any preparation or time to think. In looking back over my notes I realize now how accurate they were. Here they are:
- Tell your children you love them and hug your wife and mean it everyday.
- Be kind to yourself and learn to live your own life.
- Life is short so it’s imperative that you’re following your heart and living towards your highest vision.
- Do different activities every year, discover new friends and keep in touch with old ones. Most importantly take time to relax and enjoy your short time on this earth.
- Don’t over do your work, most people have regrets at the end of their lives from working too much during their lifetimes.
- Keep growing and learning and consistently share what you’ve already learned.
- Always strive to have fun and push yourself to take on new challenges.
- Travel, Travel and Travel some more, Live in another country for at least one year and you will gain a whole lifetime of experience. You will come away with a new perspective which is guaranteed to be better than your old one.
- Don’t take anything too seriously, life is full of surprises some of which you have no control over.
We are all a brand in some ways, we’re constantly pushing out or image to the world. How we think we’re being perceived and actually how we’re perceived are often two different perspectives. When was the last time you got honest feedback from friends, family and especially new acquaintances about how they see you? Try getting some honest feedback and see how close your thinking is with theirs. You might be surprised at your findings.
I would be honoured to hear about your “SECONDARY BRANDING MESSAGES” Do Share!