Anyone who’s ever built a business from the ground level up understands the importance of prioritizing their vision on a daily basis. It’s very easy to get caught up in the day to day activities and little mini-emergencies that you lose sight of the bigger picture and your loftier worthwhile goals. That’s why it’s so important to keep your vision in focus and to constantly update your main priorities.
If you’re not sure exactly sure what those most important daily tasks are that will greatly influence the success of your business then it’s important to ask yourself some of these questions.
- What sets your business apart from your competitors?
- Why do your customers come to you in the first place?
- Do your customers keep coming back?
- Do they refer others to you?
- If you were removed from your business for two weeks would everything run smoothly?
- What are the most important core activities that you must do every day?
- Could someone else do them for you?
Every business has its core components that make it work. This is the daily mission of the owner or entrepreneur. The mission is to ensure that the quality of the company’s product or service is delivered with impeccable precision; day in and day out, no excuses, no reasons and no explanations. This is your strength in the marketplace. This is what keeps customers coming back and this is what maintains your current client base.
The issue I want to discuss in this article is the issue of keeping the vision strong. How do you go about keeping the vision strong for yourself, your employees, your customers and the marketplace? What are the dreams? Where is the fun in chasing the mighty vision? It’s one of the most important questions an owner/entrepreneur can ask themselves on a daily basis. The vision is the key to all success in the now and in the future. The fresh vision shows where your company is going and where it’s been. The vision describes the wonderful road ahead.
When I was 23 years old I began my first “real” company. The other businesses I ran prior to this were simply a means to an end. I ran a small landscaping company in order to make enough money to travel around Europe. The next big venture was a parking lot striping business in order to make enough money to pay for my university tuition and to keep traveling during our semester breaks. So my first “real business” was to become successful and to help others to do the same. It was a great business because the goals and the vision were beyond me. It was a business designed to empower people, to help them achieve their goals and life’s ambitions. This business was a wonderful journey for me and those that took the challenge to do the same.
I had some excellent mentors who showed me the way and who provided a vision that I could believe in and emulate for my own business. These mentors really understood the power of a strong positive vision. The power only exists and maintains itself if it’s believed by all who follow and all who lead. The power of the vision needs to be looked at and talked about on a daily basis. The power of the vision is the now and the future of every company big and small. It’s the responsibility of the owner and founder of the company to articulate this vision to everyone they come in contact with on a daily basis. The power of the vision is the life force of the business. In order to keep the vision strong and the vision alive the owner/entrepreneur needs to keep their priorities and their daily activities congruent with the vision and the company’s mission. As well and equally important is to deliver this information on a consistent basis to their people, their customers and to the marketplace.
In order to keep your business competitive in 2019 and to keep yourself sharp in the last half of 2018, I urge you to think about your positive vision and spread it to all your significant others including your customers, partners, employees and anyone else that’s willing to listen.
Successfully Yours,
Dominic Kotarski, author of “The Making” and Founder of Sales Success Academy
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International Consultant – Author – Coach – Trainer – Speaker
Dominic Kotarski writes, speaks, inspires, motivates and teaches the most important aspects of your business including Sales, Coaching, Team building, People Management and Business Development. Get weekly access to his blog & training videos FREE by subscribing HERE
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